Makeup For Men

In a world where first impressions matter, the Makeup for Men line is here to redefine your appearance and boost your confidence. Say goodbye to looking older than your age or feeling self-conscious about your appearance.

To market makeup to men In a society where It Is not always socially acceptable for men to wear makeup, we decided to reverse the roles we normally see In advertising. Instead of playing on women's Insecurities and beauty standards to sell makeup, we did the exact opposite In this campaign. We are encouraging men to hold themselves (and their appearance) to the same high standard that women are expected to.